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Overview Basic Principles Marketing Strategies Strategic Objectives Future Potential FAQ Contact
Strategic Objectives
Our ultimate objective is the establishment of architectural dominance over the standards for identity.
Charles H. Ferguson wrote an exemplary article for MIT's Technology Review: "What's Next for Google". In this article he stated, "Historically, proprietary control over a major information technology standard has created more wealth than nearly any other human activity. Architectural dominance mints money, and managed properly it lasts forever. IBM's mainframe architecture was introduced in 1964; Intel developed its first microprocessor in 1971; Microsoft's first operating system was introduced in 1981; Cisco Systems marketed its first router in 1986. None shows any signs of disappearing, and each has already generated hundreds of billions of dollars in cumulative revenues."
The first strategic objective is to form a coalition of state and federal agencies to support the building of a prototype system.
The second strategic objective is to form partnerships with the major mobile network operators and device manufacturers  to insure the API for digital wallets will be compatible with the features of The Trust Nexus.
It would be a significant marketing accomplishment to convince the major mobile network operators and device manufacturers to distribute our branded digital wallet; however, to make the process seamless to the user and to encourage innovation in user interface design, it is only necessary that a given digital wallet be interoperable with the infrastructure of The Trust Nexus.
The Trust Nexus will create open source reference implementations of the digital wallet for all major platforms.  We will also create several open source versions of an Internet browser plugin that will be used to interface with a user's mobile phone through an NFC link to the user's personal computer.
The third strategic objective is to form partnerships with leaders in banking systems and retail POS systems.
We will first create a prototype of a simple and efficient banking system that establishes the user's legal identity, loads a private key into a user's cell phone and uploads the associated public key to the Trust Nexus Repository.
For most of the history of commerce, authenticating identity was in the realm of bankers.  It has only been in the past seventy-five years as governments began to issue identity papers and licenses that bankers stepped back from their traditional role.  One of the key aspects of The Trust Nexus is the ability to quickly resolve identity conflicts at a user's local bank. 
The establishment of identity at a local bank will be based primarily on personal relationships.  While identity credentials (driver's license, passport, etc.) and some type of biometrics (voice recognition, fingerprints, etc.) may be helpful, the ultimate decision on establishing identity will be made by a personal banker.
Banks, insurance companies and other financial institutions may implement enhanced security procedures for establishing identity and managing user rights within The Trust Nexus.  The system will be highly extensible and responsive to institutional needs.
The fourth strategic objective is to launch a successful public relations campaign that promotes the user centric and individual privacy features of The Trust Nexus and encourages the public and governments to adopt The Trust Nexus as THE standard.
The Orwellian alternative is a government controlled monolithic system that will attempt to implement some form of biometrics and result in an extraordinary loss of individual freedom and  privacy.   In some countries there will no doubt be attempts to "bar-code" citizens or to implant RFC chips for identification (identity systems based on human bar-codes and implanting RFC chips already exist).
© 2010;  The Trust Nexus.
All technologies described here in are "Patent Pending".