| Strategic
Objectives |
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| Our
ultimate objective is the establishment of architectural dominance over
the standards for identity. |
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| Charles
H. Ferguson wrote an exemplary article for MIT's Technology Review: "What's
Next for Google". In this article he stated, "Historically, proprietary
control over a major information technology standard has created more
wealth than nearly any other human activity. Architectural
dominance mints money, and managed properly it lasts forever.
IBM's mainframe architecture was introduced in 1964; Intel developed
its first microprocessor in 1971; Microsoft's first operating system
was introduced in 1981; Cisco Systems marketed its first router in
1986. None shows any signs of disappearing, and each has already
generated hundreds of billions of dollars in cumulative revenues." |
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| The
first strategic objective is to create an open source project, the NFC
Identity Project, that will provide a complete digital
authentication system to corporations and government agencies for free
for internal use (click
here for more details).
Within two years there will be corporate and government
deployments where all members of the organization will utilize NFC
enabled mobile devices for the purpose of identity management.
These deployments will drive consumer acceptance.
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| The second strategic objective is to form a coalition of state and federal
agencies to support the deployment of a prototype system for state driver's licenses and federal passports. |
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| The third strategic objective is to form partnerships with the major
mobile network operators and device manufacturers to insure
the API for digital wallets will be compatible with the features of The Trust Nexus.
There will be a significant revenue sharing plan with both
the mobile
network operators and device manufacturers. |
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| It
would be a significant marketing accomplishment to convince the major
mobile network operators and device manufacturers to distribute our
branded digital wallet; however, to make the process seamless to the
user and to encourage innovation in user interface design, it is only
necessary that a given digital wallet be interoperable with the
infrastructure of The
Trust Nexus. |
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| The Trust Nexus will create open source
reference implementations of the digital wallet for all major
platforms. We will also create several open source versions
of an Internet browser plugin that will be used to interface with a
user's mobile phone through an NFC link to the user's personal computer. |
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| The fourth strategic objective is to form partnerships with leaders in
banking systems and retail POS systems. Our system and
services will also be free to financial institutions for internal use
(Internet banking, mobile banking, on site authentication,
etc.). |
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| We
will first create a prototype of a simple and efficient banking system
that establishes the user's legal identity, loads a private key into a
user's cell phone and uploads the associated public key to the Trust
Nexus Repository. |
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| For
most of the history of commerce, authenticating identity was in the
realm of bankers. It has only been in the past seventy-five
years as governments began to issue identity papers and licenses that
bankers stepped back from their traditional role. One of the
key aspects of The
Trust Nexus is the ability to quickly
resolve identity conflicts at a user's local bank. |
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| The
establishment of identity at a local bank will be based primarily on
personal relationships. While identity credentials (driver's
license, passport, etc.) and some type of biometrics (voice
recognition, fingerprints, etc.) may be helpful, the ultimate decision
on establishing identity will be made by a personal banker. |
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| Banks,
insurance companies and other financial institutions may implement
enhanced security procedures for establishing identity and managing
user rights within The
Trust Nexus. The system will be
highly extensible and responsive to institutional needs. |
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| The
fifth strategic objective is to launch a successful public relations
campaign that promotes the user centric and individual privacy features
of The Trust Nexus
and encourages the public and governments to adopt The
Trust Nexus as THE standard. |
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| The
Orwellian alternative is a government controlled monolithic system
that will attempt to implement some form of biometrics and result in an
extraordinary loss of individual freedom and privacy.
In some countries there will no doubt be attempts to
"bar-code" citizens or to implant RFC chips for identification
(identity systems based on human bar-codes and implanting RFC chips
already exist). |
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