| Future Potential |
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| Political Impact |
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| The Trust Nexus will greatly influence political events by reintroducing classical
Greek democracy to the world. Unlike current on-line polls that can be
"spammed" multiple times by a single user or a group of users, on-line polls
conducted under The Trust Nexus will be
validated for user uniqueness. |
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| Users could also volunteer to provide their
demographic profiles to the on-line pollsters enabling political scientists to extricate
meaningful conclusions from their polls. Ultimately, secure on-line voting will
become a reality that will lead to an ever-increasing number of local, national and world
plebiscites. There will be a time when CNN will call a worldwide election. |
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| Third World
Development |
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| Stated as a fundamental principle of
economics: Identity is the foundation of financial rights. |
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| "In battling poverty in the developing
world with affordable financial services, there is nothing quite as democratizing as the
ubiquitous cellphone. Few proponents of economic growth would quibble with the belief that
banking is integral to the foundation that society is built on, but a full one billion of
the globe’s five billion cellphone owners have no access to financial services. That
makes mobile banking the perfect way to bring the unbanked and underbanked into
society’s fold..." [Waiting
for the Call] |
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| "Embracing the financial services
ecosystem gives poor people the ability to leverage their existing wealth, to plan for the
future better, to save resources and to interact outside of their neighborhood."
[Waiting for the Call] |
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| In support of third world banking, the Bill
and Melinda Gates Foundation recently made, "a $12.5 million donation to the Global
System of Mobile Communications Association (GSMA) to enable its members develop services
that will allow persons who have no or limited access to banks to have financial
services." [Bill Gates Funds GSM
Banking for All] |
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| The technologies of The Trust Nexus will make it possible to directly provision resources to user's
cellphones in the developing world. Corrupt governments will be bypassed. |
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| Marketing / Economic
Impact |
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| Digital wallets on NFC enabled cell phones
will open a new world of dynamically generated advertising. The NFC capabilities
will enable a user's cell phone to transmit a marketing profile from a user's digital
wallet to an electronic advertising network within a retail store or within a specific
geographic area. Electronic displays/billboards will dynamically generate
advertising messages directed to specific users. Special promotions (coupons,
discounts, etc.) will be communicated directly to specific users as mobile advertising. |
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| For the most part, the mobile platform and the
desktop platform have operated as separate entities with limited interaction. This
situation will change dramatically as NFC enabled cell phones become the primary device
for identity and financial transactions. |
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| One of the new interactions between the
desktop platform and the cell phone platform will be integrated personalization. Marketing
profiles from a user's digital wallet will be integrated into the user's desktop
experience. As one example, The
Trust Nexus will enable the integration of
personalized searches and new advertising models into search engines. The success of
Google is essentially the success of an advertising model. Personalized searches and new
advertising models will enable other search engines to offer a significant competitive
challenge to Google. |
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| The potential of The
Trust Nexus to gather real time economic data from across the world should
provide incredible analytics for economic research. |
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